https://eggbox.one/articles daily 0.75 2026-02-06 https://eggbox.one/articles/expanding-on-the-bowling-pin-model monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/b7ddf456-e8d1-4d61-96db-7717fd97cae8/Market+Derisking+%286%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Geoffrey Moore’s Bowling Pin Model https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/bdd3bbaf-7b59-41e6-a266-371242fcdb38/Markets-01.png Articles - Expanding on The Bowling Pin Model - Make it stand out Dig deep or make a lateral move https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/4fb6f22c-4dca-469a-973d-12d127b71783/21.png Articles - Expanding on The Bowling Pin Model - Make it stand out Moving along the Product Axis https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/865bd8b7-7460-4c04-accc-193c4384bff2/22.png Articles - Expanding on The Bowling Pin Model - Make it stand out Moving along the Customer Axis https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/a577570e-7f9f-4dc4-95f0-95128c5a945c/-16968---MR2---SaaS-Adoption-Curve--Stonly-_02.png Articles - Expanding on The Bowling Pin Model - Make it stand out The marketer’s “live-laugh-love” https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/2535f3de-3cc9-427f-b578-964c94417f6c/Market+Derisking+%285%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/23e7dbc7-420a-4401-b592-1757ceb00d21/Market+Derisking+%287%29.png Articles - Expanding on The Bowling Pin Model - Make it stand out Point of Attack is a subset within the market segment https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/98a6ade4-e557-4915-bb01-00edd3a89741/Picture1.png Articles - Expanding on The Bowling Pin Model - Make it stand out MVP’d like a boss https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/ddef6512-c5c8-4d89-a6ca-32c69212e254/Market+Derisking+%286%29.png Articles - Expanding on The Bowling Pin Model - 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How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out The Scaling Track https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/23f9a6ff-24af-4268-aad7-f98d3c0222b3/Balls2.jpg Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out The “Idea Ball” - visualization concept: David Wang https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/3c5f32f7-7ae2-4e45-ad05-1b7046139fd1/Cupple0.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out Separated CPS - visualization concept: David Wang https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739302861266-00EUEI2P6EJY7QW79ABJ/Cupple1.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739302861201-MJ9B12ILZTAW61DBOQU0/Cupple2.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739302862021-HJ1QTT2M07713MNOXWVI/Cupple3.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/37c4dc98-dc86-4354-bb29-b54d026ea79a/Baine.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out Baine’s Value Pyramid https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/582dcb87-f180-48b1-9554-37951d0bfc52/Dev+Process+Lean-Zoom-03.png Articles - How to Develop a Consumer Hardware MVP (Part 1 of 2) - Make it stand out MVP Stage 1: Customer Discovery https://eggbox.one/articles/how-to-develop-consumer-hardware-part-2 monthly 0.5 2025-04-09 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/a39962d0-c3f6-4923-beb3-f6148fd23729/Mealhero+steamer.jpeg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out The Mealhero Smart Steamer https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/dac17127-6124-45d2-b5a4-1ad7776cf520/Dev+Process+Lean-Zoom-04.png Articles - 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Make it stand out Mealhero Core Loop & Vision https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/ea895850-0d20-46ed-8571-6dc77bc45eb4/Startup+Process+-+Frame+1.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Real Core Loop and emerging competitors https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1a9211c3-4095-4310-8a89-6e392f1f84ec/FRL1.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Feature List https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/f9faa022-e71a-44e4-91c4-62f1f81a0e2d/FRL2.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example for the smart steamer https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/3e372446-c730-40bd-8f57-88e3f644fd2a/FRL3.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example for Smart Steamer https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/9c01f9dc-6f06-46af-9fe7-5c610f7360ff/Startup+Process+-+Frame+4.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Solution Diagram of Mealhero Product Vision https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/43494cf0-3639-474d-8861-7ae8d5d1ccc0/FRL4.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example from smart steamer https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739551651476-T6HNHEXF2CYRB9PPCNOH/Startup+Process+-+Frame+4.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739551651576-85I6S6L5D3CM0464JEU0/Startup+Process+-+Frame+5.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1739551652371-4BR2Q6GRRGCAPZBZM9V1/Startup+Process+-+Frame+6.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/61743dd7-a996-4837-b7e1-369be857d2bf/Startup+Process+-+Frame+7.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Functional Diagram https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/377b9dd3-7779-45be-9079-e6ec3a0e4b7b/FRL5.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Example of a more detailed feature list https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/3e417726-ee3c-4658-9376-66b2bcddeb3b/WHW-06.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Requirements Loop https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/850bb065-0132-4c16-8629-b5251c65bf0e/5.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Windermere Hierarchy of Needs https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/4c1d0a5f-0960-4eff-9d56-e3cd9eb46d83/Picture1.jpg Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Mealhero MVP https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1ed5a1b1-6fbe-426a-b1dd-54cce75b7c51/Dev+Process+Lean-Zoom-05.png Articles - How to Develop a Consumer Hardware MVP (Part 2 of 2) - Make it stand out Customer Validation https://eggbox.one/articles/8-rules-for-consumer-hardware-mvps monthly 0.5 2025-05-25 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/1a843732-bd41-46fe-883b-88fe33d4953b/6.png Articles - 8 Essential Rules for Building MVPs - Make it stand out This guy gets it https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/11a26f4f-5a4d-4359-ab15-2aaac45d60bf/Market+Derisking+%289%29.png Articles - 8 Essential Rules for Building MVPs - Make it stand out You’re welcome https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/4c1d0a5f-0960-4eff-9d56-e3cd9eb46d83/Picture1.jpg Articles - 8 Essential Rules for Building MVPs - Make it stand out Mealhero MVP https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/e902c3ba-ebe7-4a25-8cb5-28419caf0910/8.png Articles - 8 Essential Rules for Building MVPs - Make it stand out Reid also gets it. https://eggbox.one/articles/sell-before-you-build monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/98d02174-b30b-4982-ae59-4b0a6b7496ca/Senseo.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out You just can’t trust folks these days… https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/b50444ff-811a-4350-8f68-a83a13031884/8.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Don’t be a fraud, kids! https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/e72e1dbd-4fc4-4670-a3ec-6bdfa15e1ced/a91b761c311b901f954bdd179346ea8e_b2ad94846f1815146a1e35902ef6e3f1.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Ceci n’est pas une ice cream machine https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/be58fe84-c1e0-46ac-82c2-837a73382025/Finisher.png Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Wait, what? https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/150e71e8-84dd-4ed8-8c0b-0efb319d424e/1_nvK8sX2PMgG26ahpMqARiw.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/8fc59d64-af0d-4e17-9588-5e9551ccc447/1_3PAsSPD_1nBFNaKTt3sOaQ.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/11e46523-8673-4315-b398-d0237ef0ccb5/LaunchBoom-Reservation-funnel-blueprint-0922-1024x575.jpg Articles - Sell Before You Build: Proving Willingness-to-Pay - Make it stand out Credit: Launchboom https://eggbox.one/articles/is-hardware-really-that-hard monthly 0.5 2025-03-10 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/64bada2f-20ea-48e6-999a-9a487c5cef68/Pay+n+Wait.png Articles - Is Hardware Really That Hard? - Make it stand out I hate those guys https://eggbox.one/articles/always-de-risk-your-market-first monthly 0.5 2025-03-22 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/7576a580-3c57-41cf-94d6-0d58b4e00977/Reverse-01.png Articles - Always De-Risk Your Market First - Make it stand out Come again? https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/0fe2e77f-c702-43cf-af08-302d9e372448/2025-02-27+16_07_17-What+is+Design+Thinking+%26+Why+Is+It+Beneficial_+%E2%80%93+IDEO+U.png Articles - Always De-Risk Your Market First - Make it stand out The Three Lenses of Design Thinking https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/b30fd123-e8e1-4f79-be51-8f43cbeb8851/2.png Articles - Always De-Risk Your Market First - Make it stand out Business Risk vs. Development Cost https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/f035ba8b-a5a9-46bc-b090-6c7b86a71989/3.png Articles - Always De-Risk Your Market First - Make it stand out This is what dummies do https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/8f4cf49a-8c8c-41a9-91e4-69d8b246b9c0/Market+Derisking.png Articles - Always De-Risk Your Market First - Make it stand out Time is traded for risk https://eggbox.one/articles/why-customer-interviews-matter-a-scientific-proof monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/b07c63ce-0f4b-4efe-9083-c379e4bdb854/Henry-Ford-Picture-Quote.jpg Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out I hate you https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/727eec9e-8a7f-48b8-a878-8db8ccfc4bde/apid9r3s4__85388.jpg Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Disclaimer: not my actual grandma https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/59f164ce-5313-4bd3-9df9-5cb6234cb496/Market+Derisking+%281%29.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Ah yes. Sweet, wrongful attribution. https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/3e466b0a-4eb5-44a6-82c5-7f3a5a787239/2025-02-28+22_29_45-Icecream+Ebook+Reader.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Jakob Nielsen’s graph as visualized in “Sprint” by Jake Knapp https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/7e235f3f-f596-4d6a-826d-e029c08abfe5/Bell+Curve-01.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out What are the odds? Well, 3.125% it turns out… https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/0939832d-02a6-4018-81e6-d74f33a984ff/Bell+Curve-02.png Articles - Why Interviews Matter (a Scientific Proof) - Make it stand out Three out of four will always represent the majority https://eggbox.one/articles/smallest-viable-audience monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/b807722e-b879-4ee4-9365-10fb1250dd97/Swiss.jpg Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out How practical https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/498be33d-8149-4ff2-9904-45426da4944a/16.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out What not to do https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/60722472-f160-4ffa-82b4-9239a1b4e633/15.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out The real MVP https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/617070c8-7171-41e2-9630-8bb4d6bedb53/Apple.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Pictured here: not you https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/6fedd47d-ecd7-42b4-8599-5e88057df5b1/Market+Derisking+%283%29.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out This is the way https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/2977a48f-de19-4c36-90fc-1778dee50e7e/Market+Derisking+%282%29.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Not literally of course https://images.squarespace-cdn.com/content/v1/67896c1181f704592da16615/472b849e-d5f9-421d-9e74-f9b099428411/Picture1.png Articles - Think Small: The Power of a Smallest Viable Audience - Make it stand out Credit: IDEO 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